Fabian Wiehle

Audio Strategist, Composer & Sound Designer
Custom music & sound for campaigns, pitches and branded content.
Built to support your idea — from first concept to final delivery.
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Strong visuals. Inconsistent sound.
Most brands build clear visual systems — 
but treat audio case by case. Across campaigns and platforms, sound keeps changing. 
Nothing builds. Nothing sticks. That’s where brands lose recognition — and long-term impact. If you’re producing content regularly, audio can’t be an afterthought. It needs structure. 
It needs consistency. 
It needs to work beyond a single campaign.

That’s where I come in.

From fast, high-quality campaign work 
to building sonic systems that scale with your brand.

01.

Sonic Brand Services

I work with agencies and brands on everything from campaign-driven sound to scalable sonic systems — depending on what the project requires.

Sonic Potential Analysis

A focused starting point to evaluate where and how audio can create real impact within your brand or campaign work.


Designed for agencies who want clarity before committing to production.

When it makes sense:

  • You’re working on a new campaign or brand project
  • Audio is part of the idea — but not clearly defined
  • You want stronger concepts, better pitches, or more consistency

What you get:

  • Analysis of existing brand and campaign touchpoints
  • Clear identification of missed opportunities and inconsistencies
  • Concrete use cases for audio integration
  • Strategic direction you can directly use in concepts and pitches

Result:


You know exactly where audio adds value —
and how to use it with purpose instead of guesswork.

Sonic Identity

If audio becomes a recurring part of your work,
it needs to function as a system — not a series of one-off decisions.

Sonic Identity translates brand strategy into a consistent, scalable sonic framework.

Includes:

  • Audio DNA and sonic strategy
  • Sonic logo and brand motifs
  • Brand music systems
  • Guidelines for consistent application

Impact:

  • Consistent brand perception across campaigns and platforms
  • Stronger recognition and differentiation
  • A system that can be reused and adapted over time

Collaboration Model

I work as an extension of your team — from early-stage concepts to final production.

How I support:

  • Input during concept and campaign development
  • Sonic direction for pitches and presentations
  • Seamless collaboration within your team or directly with clients

What you get:

  • High-quality, production-ready audio
  • Strategic input when needed
  • A partner who understands both creative and technical sides

02.

Cases

Automotive Brand Experience

Development of audio concepts for international automotive brands — implemented in series production vehicles worldwide. Sound that becomes part of the product. 
Used daily by drivers and passengers. Several projects received international awards including Red Dot and iF Design Award.

Role

• Audio concept development
• Composition and sound direction
• Sound design
• Immersive mixing

Sonic Branding

Development of sonic identities that translate brand strategy into scalable audio systems. Focus on creating consistent and recognizable sound across campaigns, digital platforms and brand experiences — especially where brands already have strong visual systems but lack a structured sonic layer.

Scope

• Audio DNA and sonic strategy
• Sonic logos and brand motifs
• Brand music systems
• Campaign and media sound concepts

Music & Sound for Motion

Original music and sound design for film, campaigns and motion design. Collaboration with agencies, filmmakers and production teams to strengthen storytelling and enhance visual narratives through sound.

Work includes

• Original composition
• Sound design
• Music editing
• Final mix

Music Production

Mixing and mastering for artists and labels. Selective projects alongside brand and media work.

Services

• Mixing
• Mastering
• Production support

03.

Approach

My work combines sonic thinking with hands-on execution.

I don’t separate strategy and production —
I connect both.

From quick campaign work to long-term systems,
the goal is always the same:

Sound that actually works — not just fits.

04.

Studio

A dedicated workspace for composition, sound design and production.

Part of a local production environment including access to a Dolby Atmos facility — enabling work on immersive and spatial audio projects.

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05.

About

Audio strategist, composer and sound designer based in Germany.

15+ years of experience across music, sound design and audio production.

Focused on helping agencies and brands use sound with clarity, consistency and purpose — from first idea to final execution.

06.

Contact

For collaborations, projects or agency partnerships:

kontakt (at) fabian-wiehle.de

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